Emergency Alert Notification System for Shopping Malls, Shopping Districts & Retail Centers called RedFlag

When you’re Emergency Alert Notification System absolutely, positively has to alert everyone on-time!

Emergency Alert Notification System RedFlag Shopping Malls Districts Retail Centers

In the world of retail, there is only one thing that we can rely on.  “Expect the unexpected.”  It is impossible to predict the varied number of events that can occur throughout the year that could impact retail operations. From lost children, to severe weather and beyond these unexpected situations require an Emergency Alert Notification System to enable the rapid distribution of up to the minute information.

Pocketstop’s Emergency Alert Notification System known as RedFlag is built to keep management, security, retail store employees and stakeholders informed of all developments and relevant issues.  RedFlag is designed to help retail locations improve their Emergency Alert Notifications to increase the speed of recovery, minimize loss and maintain public confidence.

A recent case study of a retail property that selected RedFlag as their Emergency Alert Notification System demonstrates the platforms flexibility. Their first decision was to set up the groups and they chose to base them on job title.  They created store employees, store management, security and property management as their selected groups. They then used the subscriber interface to request people to create their own profile and select how they would like to be notified.  The options were text, email, voice call or social media update. Now, anytime they need to send Emergency Alert Notifications, they can use their phone or computer to type a message once and contact all people via multiple channels simultaneously.

They are now able to communicate in a quick, efficient, and reliable manner to protect lives, prevent or limit financial loss, and avoid misinformation. The RedFlag Emergency Alert Notification System provides valuable notification capabilities.  Some of the ways retail locations are using RedFlag are during Crisis Situations (Workplace Violence, Fire, Security Breach, Bomb Threats, etc.) Network Failures / Data Disruptions, Merchant Fraud Alerts, Severe Weather Warnings, Building Evacuation Notices, Scheduled Fire or simply Emergency Drills.

To find out more about how the RedFlag Emergency Alert Notification System can help your Retail operations, please contact me today at daniel@pocketstop.com.

 

Social CRM application for consumers, called BREADCRUMB, debuts in the Windows 8 Application Store

Pocketstop builds Social CRM application for consumers

(July 8th, 2013) (Dallas, TX) — Dallas-based Pocketstop is a digital marketing firm that specializes in broadcast communications. In order to showcase the companies new Social CRM API, Pocketstop developed the BREADCRUMB Social CRM application for consumers, built for Windows 8, running on Windows Azure Mobile Services. With BREADCRUMB, consumers can link their Facebook and Twitter account, see status updates and gain insights from their Social Media connections.

BREADCRUMB works by first having a user login with their Windows Live account. The user is then asked to connect their Facebook and Twitter account. With permission, BREADCRUMB is able to retrieve status updates, which a user can then search. Ever wonder who is talking about that new restaurant you want to try out? What about that movie you want to go see or that new device that you want to buy? Just type in the person or keyword you want to search for and BREADCRUMB does the rest.

BREADCRUMB Social CRM application consumer my connections

“Consumers are talking. They are telling us more about themselves than ever before. Some companies are listening while others are still guessing and testing when it comes to broadcast communications. BREADCRUMB and Social CRM takes some of the guess work out of marketing by allowing companies to specifically target consumers based on their online behavior,” stated Brian Teague, Chief Technology Evangelist and Co-founder, Pocketstop.

Imagine adding this capability to a traditional CRM system; it instantly goes from static to dynamic. With this new data, you can go beyond demographics such as age and gender and specifically target consumers based on their actual behavior the next time you want to broadcast your message. This is the true power of Social CRM and it’s closer than you think; just follow the BREADCRUMB. It leads to Pocketstop and the companies new Social CRM API.

Wanna do something new with your existing CRM data and create highly targeted communications? If so, contact Pocketstop about Social CRM today at sales@pocketstop.com.

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To download BREADCRUMB, click here.

For more information on Pocketstop, www.pocketstop.com

Press contact for Pocketstop: Brian Teague brian@pocketstop.com

Product Update: BREADCRUMB build 1.0.3 – Windows 8 Consumer Social CRM application

Product Update: BREADCRUMB, Consumer Social CRM, build 1.0.3

As of May 25th 2013, BREADCRUMB, Consumer Social CRM, build 1.0.3 is available for internal download and testing. Build 1.0.3 is not considered an ALPHA build and therefore is not available for external download and testing.

For more information on BREADCRUMB Consumer Social CRM, checkout this blog post.

Here are the recent enhancements to the product.

Client-side

  • Integration with Windows Live
    • account creation & storage in Windows Azure
    • Single sign-on
  • Integration with Facebook
    • O Auth integration with Facebook including permissions
    • Ability to retrieve specific Facebook user data along with status using BREADCRUMB user access token
    • Ability to display BREADCRUMB user Facebook friends under My Connections page
  • Integration with Twitter
    • O Auth integration with Twitter including permissions
    • Ability to retrieve specific Twitter user data and Tweets using BREADCRUMB user access token
    • Ability to display BREADCRUMB user Twitter followers under My Connections page

Here are some screen shots showing the various items mentioned above. This is running on a Windows 8 RT ASUS Vivo tablet device.

Integration of  BREADCRUMB, Consumer Social CRM, build 1.0.3, with Windows Live

BREADCRUMB Windows 8 Consumer Social CRM main page

Integration of  BREADCRUMB, Consumer Social CRM, build 1.0.3, with Facebook

BREADCRUMB Windows 8 Consumer Social CRM My Connections Facebook

Integration of  BREADCRUMB, Consumer Social CRM, build 1.0.3, with Twitter

BREADCRUMB Windows 8 Consumer Social CRM My Connections Twitter

Wanna build a Windows 8 application or use Social CRM in your application? If so, contact Pocketstop today!

sales@pocketstop.com

Text to screen powered by Pocketstop used at Capital One Bank Dallas YMCA Turkey Trot

Text to screen allowed both smartphone and feature phone

spectators to interact with the screen and support their favorite runner

Text to screen was used to interact with spectators at the 45th annual Capital One Bank Dallas YMCA Turkey Trot. Using an early version of a product called Uppear, spectators were able to display a message on the world’s largest, portable, outdoor screen (see GoVision) by texting a message from their cell phone. Although used at an event, the service could even be used at a bar, restaurant or any other place that has a screen to provide some nice, interactive content and to entice people to Tweet, Check in or photograph and share their experience on Instagram.  Here is how the Text to screen portion of the service was specifically used at the event.

Text to screen was a big hit at the Turkey Trot and helped fuel a Social Media Hub concept designed to allow the crowd to interact and connect with the Trot. There was also an opportunity for screen sponsorship seeing as so many people were looking at the screen to see if their message would appear. By simply texting the keyword TROT followed by their message to 444222, the crowd was able to use the Text to screen service. A moderator was then able to determine which Text to screen messages displayed on the screen. The moderation feature ensured that only family friendly Text to screen messages were displayed for everyone to see.

Here are some Text to screen pics. As you can see, each text message is displayed on the screen in a message bubble. The administrator can determine how messages are displayed on the screen. The admin can even apply different backgrounds and display logos along with different fonts, font sizes and color schemes. The entire Text to screen experience can be customized for any occasion and can fit any size screen. Pockestop recently released a new version of Uppear that is now in PREVIEW mode. You can learn more about it here (see Uppear Product Update blog post for more info.).

Text to screen

Text to screen

Here’s a video (COMING SOON) of what the Text to screen looked like.

Wanna use Text to screen at your next event or in your bar or restaurant. If so, contact Pocketstop today!

sales@pocketstop.com

Twitter to screen using Uppear powered by Pocketstop used at Celebrate Uptown event

Twitter to screen received the most traction and beat out

both Instagram and Foursquare with the most interaction

Twitter to screen was the centerpiece of  this years Celebrate Uptown event in Uptown Dallas where Pocketstop unveiled version 2.0 of the companies Interactive Screen Services product called Uppear. Using Uppear, people can connect and engage with any size screen at any event. The service could even be used at a bar, restaurant of any other place that has a screen to provide some nice, interactive content and to entice people to Tweet, Check in or photograph and share their experience. The product is in PREVIEW, which means it is not open for general use but, it can be implemented by contacting Pocketstop directly. Here is how the Twitter to screen service was specifically used at the event.

Twitter to screen was a big hit at this year’s event. Last year, the crowd didn’t interact with the Twitter to screen that much. The reasons were two-fold. First, the Twitter to screen wasn’t near the stage; we were nestled at the back of the venue just behind the food trucks. We also speculated that the crowd wasn’t used to using Twitter or Twitter to screen. Second, it was hard to see and it wasn’t as visually appealing as this year’s display.

Here’s what the Twitter to screen looked like last year. Notice how the Twitter to screen Tweets display one at a time, in a row, horizontally across the screen.

Twitter to screen 2012

Here are some Twitter to screen pics from this year’s event. As you can see, each Tweet is displayed on the screen, one at a time along with the person’s avatar. The screen is now a responsive design and provides some visually appealing transitions to the next slide (see Uppear Product Update blog post for more info.).

Twitter to screen

Twitter to screen

Here’s a video of what the Twitter to screen looked like.

For more information on the event and how Instagram along with Foursquare check ins were used as well, click here. If you would like to use Uppear at your bar, restaurant, business or event, please contact sales@pocketstop.com.

Interactive Screen Services using Twitter, Instagram and Foursquare powered by Pocketstop

Interactive Screen Services version 2.0

Unveiled at Celebrate Uptown 2013 in Dallas, TX

Pocketstop used this years Celebrate Uptown event in Uptown Dallas to unveil version 2.0 of the companies Interactive Screen Services product called Uppear. Using Uppear, people can connect and engage with any size screen at any event. The service could even be used at a bar, restaurant of any other place that has a screen to provide some nice, interactive content and to entice people to Tweet, Check in or photograph and share their experience. The product is in PREVIEW, which means it is not open for general use but, it can be implemented by contacting Pocketstop directly. Here is how the service was specifically used at the event.

Interactive Screen Service – Twitter Display

Using the hashtag #CelebrateUptown, we were able to listen, filter and grab Tweets from the internet. A Pocketstop employee was then able to moderate the Tweets that appeared on the screen through a web-based application called Uppear Powered by Pocketstop.  Once published, the Tweet appeared in a rotating format on a 12’ by 9’ GoVision screen. Here is what it looked like on the actual screen.

Twitter to screen

Interactive Screen Services – Instagram Display

During the event, attendees were given the opportunity to post their pictures on the 12’ by 9’ GoVision screen. Using the hashtag #CelebrateUptown, we were able to listen, filter and grab Instagram photos from the internet. A Pocketstop employee was then able to moderate the photos that appeared on the screen. Here is what that looked like.

Instagram to screen

Interactive Screen Services – Foursquare Check in display

Event paticpants who checked into the event on Foursqaure were given the opportunity to see their picture / avatar and comment on the 12’ by 9’ GoVision screen. In order to do this, we used the venue ID # for Celebrate Uptown. A Pocketstop employee was then able to moderate the check ins that appeared on the screen. Here is what that looked like.

Foursquare check in to screen

Here is some video of Interactive Screen Services at play.

Wanna use Interactive Screen Services at your next event or in your bar or restaurant. If so, contact Pocketstop today!

sales@pocketstop.com

Product Update: Interactive Screen Services (Uppear) now in PREVIEW

As of May 10th 2013, Uppear version 2.0 is available in PREVIEW mode.

Using Uppear, people can connect and engage with any size screen at any event. The service could even be used at a bar, restaurant of any other place that has a screen to provide some nice, interactive content and to entice people to Tweet, Check in or photograph and share their experience.

Here are the recent enhancements to the product.

Admin

  • Multi-user support
  • Multi-login support
  • Added Instagram
  • Single area for all moderation
  • Added additional screen transitions / rotations
    • Cube
    • Page
    • Concave
    • Zoom
    • Linear
    • None
  • Added next slide timing for transition
  • Custom CSS enhancements
  • Added additional Themes
    • Default,
    • Sky
    • Beige
    • Simple
    • Serif
    • Night
    • Moon
    • Solarized
  • Added Call-to-Action (CTA) slide with timing

Here is what the Look & Feel section of the Admin area looks like.

Interactive Screen Services Admin Uppear

Screen

  • Responsive design (works with any size screen)

Here is what the screen looks like.

Instagram to screen

 

Please feel free to contact support@pocketstop.com for any technical questions.

Wanna use Interactive Screen Services at your next event or in your bar or restaurant. If so, contact Pocketstop today!

sales@pocketstop.com

Pocketstop leverages Windows 8 and tablet devices to build Social CRM application for consumers

Dallas firm specializes in Enterprise Social CRM programs

 integrated with the Point of Sale (POS)

(April 1, 2013) (Dallas, TX) — Dallas-based Pocketstop is a digital marketing firm that specializes in Enterprise Social CRM and Loyalty. Seeing the need for a Social CRM application that can be used by people to find their friends, family and co-workers on various Social Media channels, with just a few pieces of information or BREADCRUMBS, Pocketstop has decided to extend the functionality of their platform for consumer use.

What if you could easily find and organize your friends, family and co-workers across multiple Social Media channels all from a single interface? So, instead of simply following someone on Facebook, you could simultaneously find them on Twitter, LinkedIn and Foursquare. This is the essence of BREADCRUMS. Now, imagine using the power of this single portal to listen for information and categories that are important to you and tag content. This is the essence of the BREADCRUMBS Social CRM application for consumers, powered by Windows 8.

Pocketstop's BREADCRUMBS Social CRM application for consumers, powered by Windows 8.
Pocketstop’s BREADCRUMBS Social CRM application for consumers, powered by Windows 8.

“Windows 8 and tablet devices allow us to create applications that enhance people’s lives. Moreover, Windows 8 applications are immersive and engaging. The Modern Style UI with its live tiles and box-like symmetry lends itself beautifully to applications like BREADCRUMBS. For these reasons, it is the obvious choice for companies that want to build really cool apps that serve a purpose,” said Brian Teague, Pocketstop, Chief Technology Evangelist

Your friends, family and co-workers are talking, checking in, liking things, posting images etc… on a daily basis. They are telling us about what interests them. Listening in across so many channels can be daunting! With Pocketstop’s BREADCRUMBS Social CRM application for consumers, you can get a 360 degree of your network and better understand what drives it, all in one place.

Version 1 of the application will be made available for download in the Windows 8 Store sometime during the 2nd quarter of 2013.

For more information on Pocketstop, www.pocketstop.com

Press contact for Pocketstop: Brian Teague brian@pocketstop.com

Pocketstop migrates Social CRM and Loyalty platform to Microsoft Windows Azure and launches mobile, social and digital loyalty program

Dallas firm specializes in Enterprise Social CRM

programs integrated with the Point of Sale (POS)

 

(February 12, 2013) (Dallas, TX) — Dallas-based Pocketstop is a digital marketing firm that specializes in Enterprise Social CRM and Loyalty. The company has evolved from a start-up company that ran text-message marketing campaigns into a platform and services company that aggregates mobile, social and digital media into one, centralized, Social CRM data warehouse that customers  can use to create Loyalty programs.

Having worked with Microsoft Corp.’s BizSpark program in its start-up days, Pocketstop is now extending its relationship with Microsoft into the cloud.  Pocketstop is launching its first Enterprise Social CRM and Loyalty program on the Windows Azure cloud platform.

“Windows Azure provides the performance, speed, scalability, flexibility, reliability and ease of management that we need in order to provide true enterprise class services to our customers. Windows Azure allows us to focus more time on developing our applications and less time on the infrastructure supporting them,” stated Adam Anderly, Pocketstop CTO

“By taking advantage of the global Windows Azure cloud platform, Pocketstop has positioned itself to focus on its primary business of serving customers,” said Karri Alexion-Tiernan, director, Windows Azure Marketing, Microsoft. “We’re excited that Pocketstop is working with Windows Azure to help customers grow and innovate at a rapid pace.”

As one can imagine, all of the data collected and generated by Social CRM and Loyalty programs can put an enormous strain on traditional IT infrastructure. To solve for this, Pocketstop moved its Social CRM and Loyalty platform into the Windows Azure cloud computing environment. With Windows Azure, Pocketstop has access to virtually unlimited bandwidth, storage and compute hours, running in multiple data centers, spread throughout the world.  Not only is Windows Azure a perfect fit for cloud computing but, it is the perfect fit for companies working with Big Data. By allowing Pocketstop to easily access cloud storage, SQL Server 2012, SharePoint and Hadoop on Windows Azure, the platform has everything it needs to let customers collect, manage and synthesize large amounts of structured and unstructured data.

“Windows Azure not only provides a cloud based computing platform from which to host applications, but Windows Azure itself has built-in functionality that other computing environments don’t have. Microsoft is truly focused on supporting the developer and making it easier on those of us who build and maintain applications,” stated Anderly.

Recently, Pocketstop, in conjunction with Ticketsoft, a company specializing in providing premiere end-to-end technology solutions for the movie industry, deployed the Loyalty solution for Starplex Cinemas, which operates 23 movie theaters throughout the United States. To do this, Pocketstop integrated with the Ticketsoft POS system to track movie ticket purchases. The Ticketsoft transactional data is then applied to Pocketstop’s Loyalty system where the data is synthesized into points that users can redeem like currency. There’s even an Admin interface that allows Starplex personnel to manage the program, as well as a user interface that allows customers to see their point totals.

“The open nature of our software allows third parties to extend the functionality of our enterprise systems for the benefit of our customers.  Pocketstop’s use of our application programming interface (API) to create a custom Loyalty solution for Starplex Cinemas provides a great add-on option for movie theater exhibitors,” said Philip Wood, President, Ticketsoft

What’s next for Enterprise Social CRM? Contact Pocketstop to find out.

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For more information on Pocketstop, www.pocketstop.com

For more information on Ticketsoft, www.ticketsoft.com

For more information on Starplex Cinemas, www.starplexcinemas.com

Press contact for Pocketstop: Brian Teague brian@pocketstop.com

Social CRM / Big Data in the News: Princess Kate Middleton is Expecting a Baby

Kate Middleton and husband William are expecting their first child and the world is breathless! Will this save us from the fiscal cliff, as one homeless person’s cardboard sign stated in New York City? Will the future king or queen be able to remove that darn sword in the stone? And what, pray tell, does this have to do with Social CRM / Big Data? As it turns out, plenty.

First, it boggles the mind how seemingly normal, sedate and supposedly sensible people – especially journalists – get positively giddy when there is even a tiny morsel of news about the British monarchy. However, when this news concerns a royal baby, exclamation points come by the dozen and even Kim Kardashian, well-known for her subtle intelligence, had an articulate comment (“Aw! A baby! So cute!”).

In a story reporting the impending visit from the royal stork, the Associated Press offered a trenchant observation about the weird fascination that Americans have about the family that maintains their position in society the old fashion way – by Divine Right. “When Americans proudly declared their independence, they swore off sovereign kings and queens forever, yet several centuries later they find themselves drawn to the royals’ pomp and pageantry, embracing the more colorful aspects of a system whose substance they had eagerly overthrown.”

The Situation is Pregnant with Opportunity – For Marketers 

In the context of this impending blessed event for Kate and William, it’s a good time to consider what Social CRM / Big Data can mean for the multibillion dollar market surrounding new mommies. The diversity of products and services that are impacted by a new baby in a family is much greater than baby bottles, blankets and strollers.

There are literally dozens of industries that benefit from families adding a new child or two to the brood and each of them should consider the advantages of use Social CRM / Big Data to understand and benefit from this market. Companies that manufacture and sell baby product are obvious, but what about financial services? Kate‘s not worried about paying for her baby’s college education, but ever other normal parent is.

How about real estate companies (this old house is too small), do-it-yourself retailers such as Home Depot and Lowes (let’s turn that garage into a nursery), automotive retailers (time for a more sensible car or even one of those soccer mom vans), health and fitness products and services (how’s mom going to get back into shape), pharmaceuticals (the baby’s sick) and the list goes on and on. Each of these industries has a stake in the health and well-being of new moms and growing families. So, what should they be doing to take advantage of this opportunity?

What Can Be Learned From Amazon

For many years, online retailer Amazon has tapped into Big Data to power its recommendation engine. Billions of dollars of profit have been earned by this retail behemoth because it understands that Big Data informs buying decisions. Collecting, storing and synthesizing Social CRM / Big Data in one repository allows data to become actionable information and it allows any industry – whether it targets new moms or heavy machinery buyers – to listen to their customers, effectively message these prospects and (with enough data) predict consumer behavior.

As evidence of the power of Social CRM / Big Data, BMO Capital Markets recently announced that companies will spend $50 billion on advanced, Big Data analytics platforms this year. This financial group understands that Big Data can transform business, but only when it is simplified (via analytics) and strategically employed in all phases of the enterprise.

New moms are especially sensitive to the social, mobile and digital channels tracked by Social CRM / Big Data. There are several good reasons for this.

Because she is a “new” mom, she is eager to do the right things in caring for this cuddly but vulnerable infant. This is an archetype of a consumer who will search out digital solutions about pre-natal information and post birth care. She’s also busy, so the convenience of mobile channels is of great benefit.  Plus, she has a beautiful new child and who doesn’t want to share pictures and experiences about this little bundle of joy on social networks such as Facebook?

Marketing management of the industries noted above, can use Social CRM / Big Data to help new mothers successfully transverse the labyrinth of care giving and social sharing. One important part of this endeavor involves the proper gathering, storage and synthesizing of this data from thousands or millions of new mothers and then building strategies that predict what future moms might be interested in. Data that can enable companies to predict behavior is the holy grail of Social CRM / Big Data.

Place Your Bets

Whether you think the news about the royal baby is fascinating or foolish, we all wish the best for the couple and their new addition. They seem to be reasonably nice young people and at the very least, this pregnancy has taught those of us who never attended medical school the meaning of hyperemesis gravidarum.

Not only that, but this event has given the supermarket tabloids a much-needed shot in the headlines and given gamblers something else to do. As is often the case in Great Britain when there is some doubt about pending circumstances – outcomes of soccer games or whether the sun will rise tomorrow –   there is a wagering line on the gender and potential name of the royal babe.

I like Arthur if it’s a boy and Diana if it’s a girl.

Interested in Social CRM/Big Data? Click here to get a copy of Pocketstop’s Enterprise Social CRM checklist.

- Art Young, Client Development