January 30, 2012
Move over Words with Friends, we’ve found a new online obsession: Pinterest. The days of flipping through magazines and tearing out recipes and design inspirations are over. The new social-sharing platform allows users to upload images from the web and post them in an organized and shareable format.
Pinterest has quickly become the fastest growing social site with an increase of 429% new visitors since September. Paul Sciarra, Evan Sharp and Ben Silbermann, the geniuses behind the latest social addiction, say the idea behind Pinterest was to create a platform that was able to “connect everyone in the world through the ‘things’ they find interesting.” With brands such a Bergdorf Goodman providing pages and pages of beautiful shoes on their “Shoes that make us swoon” board, it’s no wonder that the Pinterest obsession is catching on.
Besides providing an escape for people to dream up fairy tale weddings and wishful designs for their future homes, Pinterest has become a valuable new site for many large brands and retailers. With over 7.5 million visitors to the site during the month of December, the social site is now one of the top 5 referrers for several apparel retailers including Nordstrom and West Elm. Earlier this month Facebook announced Pinterest as one of the 59 apps that are now integrated with their platform. Word around town is that with the steep increase of member growth and their new integration with Facebook, Pinterest is in line to be the next social commerce game changer.
Are you Pinterested yet? Before you get to pinning check out this article from Media Bistro for some great tips to help you get started. Just don’t blame me if you find yourself at Pinterest anonymous meetings.
- Katherine Cohen, Creative Services Coordinator
Photo credit: Flickr user Pinkpoppy